What is sustainability? where does it start and where does it end?

Sustainability starts with each of us. As management entities, companies, politicians, consumers, teachers, parents concerned with protecting the future of our children, if each of us does our part is enough.

But what is sustainability anyway? And how can we all contribute to sustainability?

Being sustainable is simple. It’s just not using more than necessary. It’s to be aware that every drop wasted is a drop less left for someone else (or for the future).

We share the world with 7 billion people, resources and water are not infinite. The attitudes of one of us are a mere drop. But the attitudes of 7 billion make up the vastness of the ocean and the sustainability of the world.