It’s not with the rain dance that solutions will drip. Sustainability is not in the hands of the Gods.

In the beginning the mother nature controlled all natural phenomena and the ritual of rain dance ritual was a way the Man found to apply his fury and get his good will.

Man learned to master fire, invented the wheel, sowed the land, domesticated animals and built great empires. Throughout the process he understood that nature can respond ruthlessly and relentlessly repaying with scarcity and destroying its crops with drought, pests and storms. To find harmony, abundance and sustainability Man needed to appease the spirits of nature offering the Gods rituals, rain dances and constructing splendid temples which last until today.

Time passed and we reached the 19th century. In the modern era the rain dance no longer makes sense. The Industrial Revolution left behind the agricultural and hand-made production methods, using machines to aid human actions and resorting to more raw materials. Sustainability is no longer in the hands of the Gods. A new Man-Nature relationship emerged, in which Man dominates and explores natural environments. Since then, environmental degradation has been increasing. Air pollution, water and soil contamination or global warming, have become global concerns.

The use of the concept of sustainability as “the need to meet the needs of the present generation without affecting the possibility of future generations to meet theirs” was first used in 1987 in the Brundtland Report, entitled “Our Common Future”.

Sustainability is today, more than ever, in the hands of Humanity. We all know that  it is not with the rain dance that solutions will drip. Sustainability is not in the hands of the gods. Therefore, it must be a commitment by all of us to guarantee the future of the planet as we know it today.